The Adieu-Ark-B Marketing agency

And why Adieu-Ark-B?

Frank SeidelThe founder: Frank Seidel

Frank Seidel boasts 20 years of experience in international marketing and communications. From the very beginning, when he started to study marketing and advertising – first in Berlin and then in Grenoble, France – he was determined to promote ideas that would make the world a better place to live in, and not limit himself to selling products and services. Today he is passionate about proving that economic success can benefit social and environmental change. He proved his point for example when he created the French branch of the volunteering organisation Projects Abroad that became under his leadership the biggest French volunteering organisation in only a few years. Frank Seidel is fluent in English, German and French.

Where does the name Adieu-Ark-B Marketing come from?

„Adieu-Ark-B“ refers to a scene in the science fiction comedy series “The Hitchhiker’s Guide to the Galaxy” created by Douglas Adams.

In this scene, the series’ main character, Arthur Dent, materialises on a gigantic space ship called “Ark B” that transports millions of people in suspended animation. Arthur discovers that the inhabitants of the planet Golgafrincham built the Ark B in order to rid themselves of one third of the planet’s population whose professions they considered entirely useless. This cargo of “middlemen” includes hairdressers, TV producers, insurance salesmen, and telephone sanitisers, but also explicitly mentions advertising account executives and marketing people! (The other two thirds consist of the brilliant leaders, scientists and great artists on one hand, as well as the “people who do the actual work, who make things and do things” on the other hand.)

Douglas Adams uses the Ark B as metaphor to illustrate that a good part of the activities in our modern society don’t make much sense outside of the economical framework that it has created.

Well, our professional background is what it is, so we decided to use our expertise in marketing and communications to help ideas and sustainable business models to succeed. Hence, we hope to earn our place on this planet and say Adieu to Ark B.


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